For specific survey requirements of clients, this category of our services, commonly referred to as ad-hoc surveys, can offer full-rage services including planning, investigation, data-collection, analyses, compilation of reports, and presentation, so that clients’ needs can be fully satisfied.

Major survey techniques
<Quantitative surveys>
* Home visits with placement method (self-answering), home visits with personal interviews, telephone surveys, and mail surveys
* CLT (Central Location Test), storefront surveys, HUT (Home-Use Test)
* Proprietary test user surveys

<Qualitative surveys>
* Personal interviews
* Group interviews
* Meetings (primarily with corporations)

Survey themes (examples)
Marketing surveys
Themes related to development of new products and services (including renewal)
Medical products, food products, soft drinks, low-alcohol beverages, Japanese sake, fast food, takeout Sushi, credit cards, life insurances, damage insurances, investment trusts, securities, and banks, etc.

Themes related to sales promotion, advertisement, and communications
Medical products, food products, movies, low-alcohol beverages, fast food, life insurances, and credit cards, etc.

Themes related to distribution channels
Mail-order apparel business, toys, life insurances, and damage insurances, etc.

Customer satisfaction (CS) surveys
Auto insurances, life insurances, banks (for corporate customers), corporate training, etc.

Corporate image/brand surveys
Foreign-affiliated corporate groups, publishing houses, leasing companies, toy wholesalers, foreign affiliated banks, banks, and auto racetracks, etc.

Opinion polls/social surveys
Gene-modified food, cup noodles, etc.